SEO Strategies for Digital Success
This course explores SEO strategies, including on-page and off-page techniques, keyword research, and performance measurement. You'll learn to use tools like SEMrush and Google Analytics to improve rankings.Ideal for marketers and website owners aiming to enhance online presence.
Course Level
Beginner to Advanced
Certification
Pass Final Exam
Career Impact
High Growth Potential
Course Overview
This course explores SEO strategies, including on-page and off-page techniques, keyword research, and performance measurement. You'll learn to use tools like SEMrush and Google Analytics to improve rankings.Ideal for marketers and website owners aiming to enhance online presence.
What You'll Learn
Fundamentals of SEO in digital marketing.
Implement On-Page and Off-Page SEO.
Conduct keyword research and optimization.
Importance of backlinks and ranking factors.
Use SEMrush, Google Analytics, Webmaster Tools.
Optimize for speed, mobile, security.
Create strategies to improve rankings.
Analyze SEO performance metrics.
Handle technical SEO aspects.
Apply SEO to various content types.
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Detailed Curriculum
Section 1: Introduction
1. Introduction (Course Outlines Overview)
2. How SEO Works and How to Measure SEO Rankings
3. What is SEO And What it Does
Assessment Exercise- 01
Section 2: SEO Types
4. What is On Page SEO and Off Page SEO
Section 3: SEO with Domain & Hosting
5. How Domain Increase SEO Rankings Part 1
6. How Domain Increase SEO Rankings Part 2
7. How Hosting Increase SEO Rankings Part 1
8. How Hosting Increase SEO Rankings Part 2
Assessment Exercise- 02
Section 4: SEO With CMS OR Custom Design
9. What is CMS- WordPress and Magento (Open Source)
Section 5: SEO With WordPress (Why WordPress)
10. WordPress Installation Part 1
11. WordPress Installation Part 2
12. Why WordPress is Best For SEO (Initial Setup) Part 3
Assessment Exercise- 03
Section 6: On-Page SEO
13. Setup Permalinks Structure
14. Make it Untouchable For Crawlers
15. Selection of Content to Write Part 1
Assessment Exercise- 04
Section 7: On-Page SEO - Part 2
16. Selection of Content to Write Part 2
17. Keyword Research Part 1
18. Keyword Research Part 2
Assessment Exercise- 05
Section 8: On-Page SEO - Part 3
19. Keyword Research Part 3
20. Understand SEMrush (Advance Level) Part 1
21. Understand SEMrush (Advance Level) Part 2
22. Understand SEMrush (Advance Level) Part 3
Assessment Exercise- 06
Section 9: On-Page SEO - Part 4
23. Understand SEMrush (Advance Level) Part 4
24. Understand SEMrush (Advance Level) Part 5
25. Understand SEMrush (Advance Level) Part 6
26. Understand SEMrush (Advance Level) Part 7
Assessment Exercise- 07
Section 10: On-Page SEO - Part 5
27. Keywords Trends - Heard Terms
28. Keywords Trends - Heard Terms
29. Keyword Density
Assessment Exercise- 08
Section 11: On-Page SEO - Part 6
30. Keyword Placement Part 1
31. Keyword Placement Part 2
32. Image Optimization Part 1
33. Image Optimization Part 2
Assessment Exercise- 09
Section 12: On-Page SEO - Part 7
34. Simplify Your Content And Content Structure
35. Organize Web Page Slug_URL Parameters
Assessment Exercise- 10
Section 13: On-Page SEO - Part 8
38. Meta Title Meta Description Part 1
39. Meta Title Meta Description Part 2
40. Breadcrumbs
41. Canonical URLs
Assessment Exercise- 11
Section 14: On-Page SEO - Part 9
42. Internal Linking Structure Part 1
43. Internal Linking Structure Part 2
44. Robots Tags Part 1
45. Robots Tags Part 2
Assessment Exercise- 12
Section 15: On-Page SEO - Part 10
47. Robots.txt Part 1
48. Robots.txt Part 2
49. XML Sitemap Part 1
50. XML Sitemap Part 2
51. Stop Replication in SE
Assessment Exercise- 13
Section 16: On-Page SEO - Part 11
52. Setup Meta Info Part 1
53. Setup Meta Info Part 2
54. Control Link Strategy via Attributes Part 1
55. Control Link Strategy via Attributes Part 2
56. Re-Design 404 Not Found Part 1
Assessment Exercise- 14
Section 17: On-Page SEO - Part 12
57. Re-Design 404 Not Found Part 2
58. Important Pages On Web Part 1
59. Lock Your Images With Copyrights Part 1
Assessment Exercise- 15
Section 18: On-Page SEO - Part 13
62. Speed Optimization Part 1
63. Speed Optimization Part 2
64. Speed Optimization Part 3
Assessment Exercise- 16
Section 19: Off-Page SEO - Part 1
73. Google Webmaster Tools Part 1
74. Google Webmaster Tools Part 2
75. Search Engines Submission Sitemap Submission Part 1
Assessment Exercise- 19
Section 20: Off-Page SEO - Part 2
77. Social Bookmarking Submission Part 1
78. Social Bookmarking Submission Part 2
79. Forums Submission or Discussion Boards Part 1
80. Forums Submission or Discussion Boards Part 2
Assessment Exercise- 20
Section 21: Off-Page SEO - Part 3
81. Forums Submission or Discussion Boards Part 3
82. Built Social Presence - Social Media Link Strategy Part 1
83. Built Social Presence - Social Media Link Strategy Part 2
Assessment Exercise- 21
Section 22: Off-Page SEO - Part 4
86. Directories Submission Part 1
87. Directories Submission Part 2
88. Guest Blogging Vs Sponsored Post Part 1
89. Guest Blogging Vs Sponsored Post Part 2
Assessment Exercise- 22
Section 23: Off-Page SEO - Part 5
90. Write a Press Release Post Part 1
91. Write a Press Release Post Part 2
92. Blog Commenting Role in SEO 2019
93. Classified Ads Platform Part 1
Assessment Exercise- 23
Section 24: Off-Page SEO - Part 6
94. Classified Ads Platform Part 2
95. Understand Google Analytics Part 1
96. Understand Google Analytics Part 2
Assessment Exercise- 24
Section 25: Off-Page SEO - Part 7
97. Email Marketing Part 1
98. Email Marketing Part 2
99. Google Business Mapping Part 1
100. Google Business Mapping Part 2
Assessment Exercise- 25
Section 26: Off-Page SEO - Part 8
101. Resolve 404 Error 301 Redirection Part 1
102. Resolve 404 Error 301 Redirection Part 2
Assessment Exercise- 26
Section 27: SEO General FAQ's
103. SEO General FAQs Part 1
104. SEO General FAQs Part 2
Assessment Exercise- 27
Section 28. Course Assessment
Course Assessment
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