Google Ads Masterclass
This course teaches Google Ads management, from account setup to advanced campaigns like search, display, and remarketing.Ideal for marketers aiming to drive traffic and conversions.
Course Level
Beginner to Advanced
Certification
Pass Final Exam
Career Impact
High Growth Potential
Course Overview
This course teaches Google Ads management, from account setup to advanced campaigns like search, display, and remarketing.Ideal for marketers aiming to drive traffic and conversions.
What You'll Learn
Basics of Google Ads account management.
Create manage search campaigns.
Google Ads bidding strategies extensions.
Keyword match types ad group structure.
Set up manage remarketing campaigns.
Track conversions optimize performance.
Explore Performance Max App campaigns.
Create YouTube Ads for audience reach.
Optimize ad performance with analytics.
Handle advanced campaign settings.
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Detailed Curriculum
Section 1: Getting started and the Basics
1. Introduction to Google Ads
2. Create Google Ads Account
3. Complete Account Hierarchy
Assessment Exercise- 01
Section 2: Setup your first Search Campaign
4. Search Campaign setup basics
5. Targeting Options Explained
6. Bidding Strategies Explained
7. Ad Extensions Explained
Assessment Exercise- 02
Section 3: Setup your first Search Campaign Part 02
8. Ad Rank and Quality Score Explained_edit1
9. How does Ad Groups work and how to structure
Assessment Exercise- 03
Section 4: Setup your first Search Campaign Part 03
10. Keyword Planner and Keyword Match Types Explained
11. How to write Search Ads
12. Negative Keywords and Search Terms Explained
Assessment Exercise- 04
Section 5: Remarketing and Conversion Tracking
13. Conversion pixels
14. Remarketing campaigns
Assessment Exercise- 05
Section 6: Performance Max Campaigns and App Campaigns
15. Introduction to Performance Max campaigns
16. Lecture 16- App Campaigns
Assessment Exercise- 06
Section 7: YouTube Ads
17. Introduction to YouTube ads and formats
Section 8. Course Assessment
Course Assessment
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