Digital Marketing Mastery Program
Learn advanced digital marketing, from Facebook ads to automated systems for eCommerce and services.Build your agency with lead generation and campaign skills.
Course Level
Beginner to Advanced
Certification
Pass Final Exam
Career Impact
High Growth Potential
Course Overview
Learn advanced digital marketing, from Facebook ads to automated systems for eCommerce and services.Build your agency with lead generation and campaign skills.
What You'll Learn
Science behind Facebook ads scaling.
Ad creative techniques for images videos.
Manage interactions with Meta Suite Messenger.
Navigate Ads Manager Campaign Strategy.
Events Manager Shopify integrations.
Develop digital marketing agency lead generation.
Automated marketing with ManyChat bots.
Custom lookalike audiences.
Advantage+ Audience concepts.
Catalog dynamic marketing strategies.
Ready to Start Learning?
Join thousands of successful students
Expert Support
Get expert guidance from our dedicated support team.
Detailed Curriculum
Section 1: Understanding Ad Delivery in eCommerce
1. Watch This Before Starting eCommerce
2. Course Introduction, Outcome and Learnings
3. Science of Facebook Ads, Auctions and Ad's Total
4. Ad Quality Rankings
Assessment Exercise- 01
Section 2: Mastering Ad Creatives for eCommerce
5. Ad Creative Guide
6. Creating Video Ads for Dropshipping Business Part 1
7. Creating Video Ads for Dropshipping Business Part 2
8. Creating Image Ads for Dropshipping Business
9. Creating Image Ads for Private Label Business
10. Creating Video Ads for Private Label Business
11. Creative Video & Image Ads for Digital Marketing Agency
Assessment Exercise- 02
Section 3: Configuring Settings and Automations for eCommerce
12. Business Page Creation and Basic Settings
13. Business Page Major Settings Part 1
14. Business Page Major Settings Part 2
15. Customer Management within Meta Business Suite
16. Messenger and Instagram Automations
Assessment Exercise- 03
Section 4: Exploring the Ads Manager and Campaign Strategies part 1
17. Understanding Ads Manager Interface and Usecases
18. Automated Rules
19. STRATEGY Scaling Campaigns with Automated Rules
20. Ad Buying Types Reservation Vs Auction
21. Understanding Campaign Objectives#1 Awareness
22. Understanding Campaign Objectives#2 Traffic
Assessment Exercise- 04
Section 5: Exploring the Ads Manager and Campaign Strategies part 2
23. Understanding Campaign Objectives #3 Engagements
24. Understanding Campaign Objectives #4 Leads
25. Understanding Campaign Objectives #5 App Promotion
26. Understanding Campaign Objectives #6 Sales
27. Special Ad Categories
Assessment Exercise- 05
Section 6: Exploring the Ads Manager and Campaign Strategies part 3
28. 3 Stages of Ad Campaign
29. Advantage Campaign Budget Part 1
30. Advantage Campaign Budget Part 2
31. Advantage Campaign Budget Part 3
32. Ad Placement Guide
Assessment Exercise- 06
Section 7: Mastering the Events Manager for Effective Advertising part 1
33. Introduction to Meta Events and Their Importance
34. Advertiser Side Optimization Part 1
35. Advertiser Side Optimization Part 2
36. Standard and Custom Events
37. Importance of Offline Events
38. Importance of Custom Conversions
39. Custom Conversions for Offline Events
40. Shopify Store (Creating Business Account, Ad Account and Payment Method)
Assessment Exercise- 07
Section 8: Mastering the Events Manager for Effective Advertising part 2
41. Creating Custom Conversions Part 1
42. Creating Custom Conversions Part 2
43. Shopify Store (Adding Business Page and Creating Pixel)
44. Shopify Store (Facebook Pixel Vs Conversions API)
45. Shopify Store (Pixel-Conversion API Connection and Settings)
Assessment Exercise- 08
Section 9: Mastering the Events Manager for Effective Advertising part 3
46. Shopify Store (Extend Attribution Uploads & Historical Data)
47. WordPress Store (Pixel and Conversion API Connection)
48. Shopify Vs WooCommerce - Which One Is Better
49. Partner Integration Tab
50. Uploading Offline Events to Offline Event Sets
51. Facebook SDK and App Events
Assessment Exercise- 09
Section 10: Leveraging the Commerce Manager for Dynamic Marketing
52. Benefits of Catalog and Dynamic Marketing
53. Dynamic Retargeting with Catalog Ads
54. Use Case Collection Ads
55. Use Case Cross and Upselling
56. How catalog can be used in Travel, Real Estate, and Automobiles Businesses
57. Catalog Creation and Important Settings
58. Facebook Shop
59. Catalog Creation with WooCommerce Store
Assessment Exercise- 10
Section 11: Understanding and Building Effective Audiences
60. Custom Audience Part 1
61. Custom Audience Part 2
62. Custom Audience Part 3
63. Custom Audience Part 4
64. Custom Audience Part 5
65. Lookalike Audiences
66. Concept of Advantage+ Audience
67. Identifying Profitable Adsets with Advantage+ Audience
68. Interest Based Audiences
69. Audience Size vs Campaign Budget
Assessment Exercise- 11
Section 12: Navigating the Business Manager for Account Management
70. Creating Business Manager Account
71. Reinstating Restricted Business Account
72. Users, Accounts, and Data Sources in Business Settings
73. Other Business Settings
74. Domain Verification (Optional)
Assessment Exercise- 12
Section 13: Dropshipping Strategy and Phase Testing part 1
75. Customizing Columns to Select Key Metrics
76. Creating Custom Metrics for Flow Analysis
77. Re-arranging Columns in a Right Way
78. Pixel Warmup Creative Testing Part 1
79. Pixel Warmup Creative Testing Part 2
80. Pixel Warmup Creative Testing Part 3
81. Analiszing Test Results of Phase 0
Assessment Exercise- 13
Section 14: Dropshipping Strategy and Phase Testing part 2
82. Analyzing Test Results of Phase (1) Scenario 2
Section 15. Course Assessment
Course Assessment
Do you have questions?
We'll help you to grow your career and growth
Honhaar Jawan
Honhaar Jawan © 2026. All Rights Reserved. Developed and Maintained by Honhaar Jawan.